Polaris Injury Law
Not your typical injury attorneys, Polaris strives to be “injury advocates”, dedicating their lives to restoring yours. Polaris consists of a devoted team of faithful servants, originally centered under the respected Lingenbrink | Cazares partnership. A rename to Polaris Injury Lawyers was initiated to better represent their core values, unify the team, and communicate to the audience. With this transition, a rebrand was also necessary.
Work Done in Collaboration with Benu Creative
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Provide clear, concise communication via compelling visuals. Enhanced purpose and clarity especially as it pertains to the values of Polaris. Reinforce an honor of human value, faithful commitment to clients, and a general sense of reassurance.
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To facilitate a smooth transition of name and brand, a minimal and direct approach was taken. Nevertheless, ornamentation and subtle embellishment garner interest and a feeling of prestige.
The North Star emblem is representative of purpose and truth, and is further reinforced through bearing a compass shape. In a more discreet manner, the central emblem also bears a cruciform shape - pointing to the strong Christian values that undergird Polaris as a whole.
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Logo & Logo Suite
Color Palette
Typography
Podcast Cover Art
