Good Grounds Coffee

Good Grounds is a coffee shop in Oregon that specializes not only in quality coffee, but by an equal measure of fellowship. Their primary emphasis is building relationships and providing a home for people to visit - and stay awhile. The following brand elements were created to expand the reach of their existing message in a more cohesive and winsome manner.

  • Establish quality, community, comfort and welcome through a visual system of brand assets.

  • The crux of this visual system is American Northwest imagery. Rich, luxe colors and gentle curves complement an elegant type selection. A balance between austerity and playfulness was sought - and I daresay achieved. The entire visual system is expressed through a variety of print mediums, social media, and a brick and mortar storefront.

    • Logo Suite

    • Color Palette

    • Typography Consideration

    • Menu Design

    • Coupon Designs

    • Brand Style Sheet
Good Grounds Square Blade Sign
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